A recent report from the Global Muslim Travel Index (GMTI) 2025 highlights a remarkable surge in non‑OIC destinations catering to Muslim travelers.
Singapore retained its position at the top of the non‑Islamic rankings with a score of 71, up five points from last year. Close behind, the United Kingdom scored 63, while Hong Kong climbed ten points to reach 62, securing third place.
Several popular tourist markets posted significant gains. Thailand (57), Taiwan (58), Ireland (54), Australia (54), and the Philippines (53) each raised their scores by three to seven points.
The GMTI has also documented positive improvements in quality, accessibility, and cultural respect. In Europe and Africa, long-standing hubs like Spain, Germany, South Africa, Georgia, and Bosnia and Herzegovina have registered improvements in halal dining options, prayer facilities, and culturally sensitive services.
New entrants and rapid climbers also defined the 2025 list. Russia and Canada vaulted into the top 20, jumping 16 and 13 places respectively, both scoring 49.
New Zealand (49) earned a seven‑point boost, while Macao debuted at 49. African nations Tanzania (49) and Kenya (49) likewise improved, signaling a broader trend of diversification in Muslim‑friendly offerings worldwide.
GMTI’s data underscores that non‑OIC destinations are investing in inclusive strategies—expanding halal‑certified restaurants, increasing mosques and prayer rooms, and training hospitality staff in cultural and religious norms. These enhancements helped raise the average GMTI score of the top 20 non‑OIC destinations from 50.2 in 2024 to 56.6 in 2025.
As Muslim travelers continue to seek welcoming experiences beyond traditional markets, the GMTI rankings reveal a shifting landscape: one where quality, accessibility, and cultural respect define the next generation of global tourism.
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