- Nusuk AI has helped more than 2 million users since launch, including 393,000 last month, and works in more than 180 languages with voice support.
- Digital Mutawwif recorded over 2 million uses in one month, and 1.4 million pilgrims completed Tawaf and Sa’i digitally through it.
- The Ministry of Hajj and Umrah received the AI Ethics Mark from SDAIA for the Nusuk AI service.
The Ministry of Hajj and Umrah is using artificial intelligence and data analysis to improve the services it offers to pilgrims.
The technology turns data into insights and predictions that support planning and decision-making, alongside smart solutions for managing pilgrim movement and grouping. This work falls under Saudi Vision 2030 and the Guests of Allah Service Program.
Data Analytics for Planning
The Ministry uses advanced analytics, AI and pattern recognition to study Hajj and Umrah trends, pilgrim behavior and preferences, and supply and demand.
Predictive analytics forecast pilgrim arrival and departure times, length of stay, and related trends, helping the Ministry plan and prepare early.
Managing Movement and Transport
On the operational side, the Ministry uses algorithms to manage pilgrim movement and grouping (tafweej).
This includes analyzing crowd movement, predicting peak times, and studying bus movement to improve transport routes between the holy sites. These tools support operational decisions during the Hajj season.
Nusuk AI Answers Pilgrim Questions
Nusuk AI is one of the Ministry’s AI-based services for pilgrims. It provides information and guidance on Hajj, Umrah and visiting the holy sites, and answers pilgrim questions directly.
The service works in more than 180 languages and includes voice interaction. More than 2 million users have used Nusuk AI since its launch, including 393,000 users last month alone.
Digital Mutawwif Guides Pilgrims Step by Step
The Ministry also offers the Digital Mutawwif service through the Nusuk app. It acts as a smart companion for pilgrims during their rituals, using spatial AI to understand a pilgrim’s location, movement and journey in real time.
It directs pilgrims to the best routes and floors, counts Tawaf and Sa’i circuits automatically, and shows guidance and duas suited to each stage of the ritual.
The service recorded more than 2 million uses in one month, and more than 1.4 million pilgrims completed their Tawaf and Sa’i digitally through it.
AI Ethics Mark from SDAIA
The Ministry of Hajj and Umrah recently received the AI Ethics Mark from the Saudi Data and AI Authority (SDAIA) for the Nusuk AI service. The mark reflects the Ministry’s commitment to the responsible and trustworthy use of AI technologies as it continues to develop services and support decision-making for pilgrims.
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