This donation by the BTS aims to support UNICEF’s efforts against violence.
The K-pop stars raised funds for their cause through a campaign that featured an exclusive music video and anti-bullying booths at concert venues. Proceeds from merchandise and albums also contributed to the initiative.
BTS has donated over $6 million through their ‘LOVE MYSELF’ campaign to the Korean committee for UNICEF. This, combined with contributions from their fans, has supported the violence eradication program “#ENDviolence”.
Their campaign aimed to spread a heartfelt message about the importance of self-love and the elimination of violence.
In recognition of their ongoing partnership with UNICEF, BTS and Big Hit Music have also chosen to endorse UNICEF’s ‘#OnMyMind Initiative’ for the mental well-being of children and adolescents worldwide as the second phase of the ‘Love Myself’ campaign.
