Key Takeaways
- Recognized at Customer Experience World Forum for service excellence
- “Tahalul Min Al-Nisk” initiative served 1.7 million pilgrims free of charge
- Won Bronze Award at 2025 Saudi Customer Experience Awards
MAKKAH — The General Authority for the Care of the Two Holy Mosques has earned the Bronze Award at the 2025 Saudi Customer Experience Awards for its innovative “Tahalul Min Al-Nisk” initiative.
The honor was presented during the Customer Experience World Forum, recognizing the program’s success in enhancing services for Umrah and Hajj pilgrims.
The award-winning initiative has provided streamlined ritual completion services to over 1.7 million pilgrims without charge since its implementation.
Authority President Sheikh Dr. Abdulrahman Al-Sudais described the recognition, “This achievement demonstrates our dedication to placing the pilgrim experience at the center of our operations,”.
The “Tahalul Min Al-Nisk” program specifically addresses logistical challenges pilgrims face during ritual completion, utilizing digital solutions to reduce processing times and physical burdens.
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